New Media
What is New Media?
New Media can be described as (in our words) a combination of marketing and advertising channels which are not directly related to traditional channels such as TV or Radio. Social Media, Mobile Marketing and the Internet encompass areas of New Media. At NMT, we develop strategies in these focus areas to increase a company’s overall visibility as well as directly generate leads and new business. Wikipedia explains New Media here.
While even the true meaning of New Media can be confusing, so can navigating these channels. NMT develops and deploys strategies that focus on publishing content on your behalf which increases engagement and following.
Mobile Marketing is another area that should be a focus point in any marketing plan. The use of mobile devices to access the internet has surpassed desktop computers. This means it is important to your website viewers (and more importantly, search engines) that you have a responsive, or mobile friendly website.
Native applications for the Apple and Android markets are growing in popularity as well as functionality. Apps can now control various things in people’s lives and provide a convenient access point to important information, like family whereabouts (social media), activity calendars, home electronics controls and even banking.
When it comes to web marketing, the list of specific areas to focus on seems endless. Digital Advertising has different methods, like PPC, CPM, Display ads and remarketing for example. Web advertising can also be targeted to specific areas, groups of people and even to certain devices being used to search the internet. NMT creates these campaigns / strategies and manages them on behalf of our clients. In addition, we provide optimization (SEO) which increases the visibility of our clients within search results pages (SERPs).
Local and Social optimization are also important areas to focus on as they influence rankings more and more. Making sure your online listings like Google, Bing places, Yahoo Local etc. are all complete and correct.
